Strategic Objectives

Protect and enable
To support and protect the growth of a sustainable Buchu Industry by giving optimal effect to the envisioned actions and activities of the Association

Represent and promote
To represent the Buchu Industry on regulatory level in a strategic manner and to engage proactively with relevant parties on national and international level to protect and promote the interest of the Industry

Create and grow
To support the creation of a stable and sustainable environment where the Buchu Industry can thrive and grow

Develop and sustain
To develop and implement strategies to protect and enhance the natural environment and biodiversity crucial for the continued success of the industry and the protection of the Buchu plant as part of the indigenous resources of South Africa